Kickstarter · Tue, Oct 27, 2026 · 10 AM ET
Become a VIP Founder Empire Builder
Back The One Win Battle Plan in its first 24 hours on Kickstarter, and you get 25% off every future Unstoppable Empire book from us, for life.
Book 1 of 13 for Unstoppable Empire Builders: a 159-page, pen-in-hand plan with 90 undated daily pages to find your why and win your next 90 days.
Get the launch email so you don’t miss the 24 hours
Email only · No card. I’ll email you the moment the Kickstarter opens.
Free bonus when you sign up: Lessons from the Road.
The VIP Founder window
Back it in the first 24 hours. Become a VIP Founder.
- Opens
- Tue, Oct 27 at 10 AM ET, the minute the Kickstarter goes live
- Closes
- Wed, Oct 28 at 10 AM ET
- Who
- Everyone who backs the campaign in that window, confirmed using Kickstarter’s pledge records
What VIP Founders get
- 25% off every future Unstoppable Empire book you buy directly from us, for life. (It doesn’t apply on Amazon.)
- Your VIP Founder card with your name and founder number. It’s digital: we email it to you after the campaign, with a printable version included.
This is Unstoppable Empire’s own thank-you to day-one backers. It’s from us, not a Kickstarter reward, so you won’t see it listed on the Kickstarter page.
Sample card. Yours carries your name and founder number.
To be straight with you: signing up on this page doesn’t make you a VIP Founder. Backing on Kickstarter in those 24 hours does. This list makes sure you get my email the minute the window opens.
Mile one
“Someday I want to be known as the guy who started a billion-dollar company from his truck. I’m not there. I’m at mile one, and this book is where the Unstoppable Empire Builders ride with me from the start.”
— Dallas Cousins, truck driver and founder of Unstoppable Empire
That’s a goal I’m chasing, not a result. Today it’s one book, one win, mile one.
Why I’m building this
Built in the cab of a truck
I drive a truck 12 to 14 hours a day, and that cab is where Unstoppable Empire gets built.
3 AM, Monday. The alarm goes off. My wife gets ready, because she’s due at work at 4, and I give the dog her medicine. She’s not the obstacle in this story. She’s my partner in it.
In 2005 I lost my mom. At her funeral I promised her, “I will make you proud.” I didn’t know how yet. She loved helping people: “If you can ever help somebody less fortunate than you, try your best to help them.”
Since then I’ve tried a thousand different things. I’ve been knocked down more times than I can count, and I keep getting back up.
What I learned: don’t demand belief. Build evidence.
This workbook is how you build yours, one win at a time. I’m not building because I hate work. I’m building because I want our work to create choices.
Why VIP Founders
The first backers make it real
Kickstarter backers help entrepreneurs start businesses and bring tomorrow’s products and services to life. That makes you an Empire Builder before Empire Builders were even a thing.
If you’re one of the people who shows up in the first 24 hours, I don’t want to thank you once. I want to thank you on every book I write after this one.
What’s launching on Oct 27
One book. One plan. Your next 90 days.
- The One Win Battle Plan: a printed, 159-page guided goal planner
- 90 undated daily pages, so you can start on any day
- Pen in hand: find your why and win your next 90 days
- B&W interior with a full-color cover
- Book 1 of 13: there are 13 Unstoppable Empire workbooks, and each one gets its own campaign, in order. This is the first.
Back this one any time during the campaign and you’re a Founding Empire Builder. You get first dibs on every future book, with a Returning Builder early bird waiting for you each time. Back it in the first 24 hours and you step up to VIP Founder.
Final rewards and details are on the Kickstarter page at launch. It’s not a get-rich promise. It’s general educational guidance, and results depend on your actions and circumstances.
The movement
Join the Unstoppable Empire Builders
Empire Builders are beginners building businesses and helping each other, one win at a time. You don’t have to be ahead to join. I’m at mile one too.
My mom taught me to help somebody less fortunate whenever you can. That’s the idea here: one person helped helps another.
Free bonus when you sign up
Lessons from the Road
Real lessons from the cab of a truck—turned into practical steps for building your business, life, and legacy.
This free bonus is inspired by the same cab where this book is being built.
A free bonus inspired by this same cab.
What happens next
Your next win: get on the list
- Today
- Add your email to get the launch email.
- Oct 27 · 10 AM ET
- The Kickstarter goes live, the VIP window opens, and I email you the link.
- Oct 28 · 10 AM ET
- The VIP Founder window closes.
Remember, you’re only one win away! Keep building your empire.
Educational only — no income claims. Questions: [email protected]
Dream. Build. Become.